It was originally this one below
It then changed to this one
Originally ASOS was known as As Seen on Screen. Focused and
branded around the idea you could get the same outfit spotted on celebrities.
They however moved away from this and are now known purely as ASOS.
The tag line changed from ‘The online fashion store’ to
‘Discover Fashion online’. This coincided with the launch of Fashion Finder
where you can make Fashion and outfit boards/looks using items from any website
ie rivals Topshop. The mantra behind this was that the ASOS customer would go
elsewhere anyway so why not allow them to view what else is out there all from
the ASOS site to encourage them to come back and use ASOS to plan their outfits
and looks.
The newer version looks much stronger, they have removed the
.com from the logo and the text is now in lower case which gives it a much more
casual feel to it
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