So I'm finalising all my research and have started to write my report. I feel I have all I need to complete the report and I'm happy with the research I have completed. I'm just starting to now feel a little over-whelmed by the information I have to include and the time I have left before hand in. Work is crazy busy at the moment and I'm feeling a tad stressed out! To combat this though I've booked some time off work over the next few weeks and have today complied my initial contents of the report so I can start to process the information under each heading and ensure all the required elements from the unit handbook are included! Wish me luck!
1) Executive Summary
2) Brand History – all
branding details
3) Product –summary vision
and mission statement, details
4) Business Objectives
5) The Menswear Market –
secondary research
6) The Menswear Consumer –
Primary research
7) Pen Portrait
8) Logo Development
9) App Prototype
10) Week 1 Proposed
Content
11) Marketing Plan
12) Implementation and
Management
13) Financials
14) Risk Assessment
15) Future Growth
16) Conclusion
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